Fake Labubu dolls and potential safety hazards

These furry dolls from China have become a global sensation, endorsed by celebrities around the world, making them the must-have accessory of the season. This craze has prompted an increase in the number of unauthorised fakes, which are being sold through unverified online marketplaces as well as local shops, posing serious safety risks to children.

Trading Standards Officers visited 80 shops throughout East Ayrshire and 24 were found to be stocking fakes. During these visits, officers found no genuine Labubu dolls. Owners of non-compliant premises were advised to remove the items from sale. One shop continued to sell these after being given this guidance and this resulted in the seizure of 111 items.

Unlike authentic Labubu dolls, which adhere to rigorous safety and quality standards, these fake versions may be manufactured using substandard or hazardous materials, including toxic plastics, harmful dyes, and are poorly constructed with small parts that could present a choking hazard.

Councillor Graham Barton, Cabinet Member with responsibility for Planning, Property and Environment said:

“We are concerned about the health and safety implications of these counterfeit products. It is often very tempting to buy a cheaper replica in a desire to keep up with the latest trends, but we would urge all consumers to purchase Labubu dolls only from official retailers and trusted sellers, and to report any concerns to Trading Standards."

How to spot a fake Labubu doll

• Packaging - authentic dolls come with original branded packaging and security labels. There shouldn’t be any tape closing the box and there should be a UK importers address on it.
• Quality - fakes often have bad paintwork, misshapen features, seams ripping easily, arms/legs falling off and no CE or UKCA mark on their label.
• Price - be wary of prices significantly below standard retail.
• Source - avoid unfamiliar websites or sellers lacking verified credentials.

What should you do? 

• Report suspicious listings or sellers to Trading Standards
• Avoid purchasing from unofficial channels.
• Check authenticity through the QR code on the doll itself, it should go to a Pop Mart link – watch out for copycat websites.

If you have any concerns about any counterfeit or potentially unsafe products being sold locally, including Labubu dolls, please contact Trading Standards on 01563 576790.