Recycle Week: East Ayrshire Council is joining the 2025 Rescue Me! Recycle campaign
Now in its twenty second year, Recycle Week is the nation’s biggest annual celebration of recycling.
This Recycle Week, which is running from 22 – 28 September, Recycle Now and East Ayrshire Council’s Cleaner Communities are proud to support the Rescue Me! Recycle campaign.
The campaign continues to shine a spotlight on missed capture items that too often end up in the rubbish bin but can, and should, be recycled.
Following the success of last year’s campaign, Rescue Me! Recycle returns with three new characters joining the recycling mission:
- Shampoo bottles
- Foil
- Toothpaste tubes
We are putting missed capture items front and centre, including:
- Trigger sprays
- Aerosols
- Yoghurt pots
- Aftershave and perfume bottles
- Toilet roll tubes
- Shampoo bottles
Top tips for recycling in East Ayrshire:
- Recycle more of the above items that are often thrown into general
- Recycle toothpaste tubes at your nearest recycling point.
- You can use the Recycle Now Locator Tool to find your nearest point.
- Alternatively, many Boots stores across the UK accept toothpaste tubes and other hard-to-recycle items through their Recycle at Boots scheme, where you can even earn Advantage Card points for participating.
Catherine David, CEO, WRAP said: “Recycle Week continues to be a powerful moment to inspire action across the UK, and this year’s ‘Rescue Me! Recycle’ campaign is no exception. By highlighting everyday items like shampoo bottles and toothpaste tubes—things we often overlook—we’re helping people see the real impact of small changes. Thanks to innovation and collaboration, more of these items can now be recycled than ever before. Together with local authorities and communities, we’re making it easier to do the right thing and keep valuable materials in use. Let’s rescue these items from the rubbish and give them a second life.”
Councillor Jim McMahon, Council Spokesperson for Housing, Transport and Communities said: “East Ayrshire Council is very pleased to support Recycle Week and the ‘Rescue Me! Recycle’ campaign. In East Ayrshire we want to make recycling as easy and straightforward as possible by maximising the recycling opportunities at the kerbside. There’s detailed information on our website that explains what can be recycled and where.
Check it out today Recycling A to Z · East Ayrshire Council and make sure you are recycling as much waste as possible.”